BWL logo
BWL logo

Our Beginnings

Life at its best!

Back in 1990, our founders Dr Dora Hoan and Dr Doreen Tan dreamt of bringing the best beauty and healthcare knowledge to the world.

With a firm commitment to provide quality products, Best World was born.

We started the first few years of our business focusing on nutritional supplements and bringing in cosmetics from Korea, Japan and France.

Those were small beginnings but
we were excited for what were to come.

Our Philosophy

With the belief that a healthy person is a happy person, we started developing our own products to help you stay radiant, vibrant and healthy, from the inside out.

Inspired by a Life Harmony approach, our products focus on transforming your life through three aspects of wellness:
Inner Harmony, Outer Harmony, and Lifestyle Harmony.

Our Brands

With loads of passion, we expanded the umbrella of BWL to bring you quality brands catering to your different needs!

Your wellbeing is our ultimate goal and unwavering mission.

Inner Harmony

Avance

1999

Optrimax

2005

Foodphilo

2019

Outer Harmony

DR’s Secret

2000

Miraglo

2008

PentaLab

2009

Lifestyle Harmony

UberAir

2005

The availability of our brand products varies in different regions, contact your local store for more details.

Regional Expansion

BWL has a tremendously extensive network into 12 markets in Asia and the Middle East.

BWL is just within your reach!

1990
Founded in
Singapore
1998
Expanded into
Kuala Lumpur
2003
Entered into
Bangkok
2004
Listed on
SGX
2006
Expanded outside SEA
into Hong Kong
2007
Expanded into
Taichung
2007
Great launch in
Jakarta
2010
Expanded into
Ho Chi Minh City
2010
Expanded into
Manila
2014
Expanded into
Seoul
2014
Completed acquisition of Zhejiang Solid Gold Pharmaceutical Co. Ltd.
2016
Joint venture in
Dubai

Our Awards

Our hard work has paid off over the years as BWL was recognised with numerous awards!

04
Singapore Promising Brand
2004
05
Singapore Fastest Growing 50 Certification
2005
Singapore 500 SME
2005
Excellence Brand
2005
06
Top 10 Influential Systems in Asia Pacific Region
2006
07
Singapore Fastest Growing 50 Certification
2007
200 Best Companies Under a Billion in Asia Pacific By Forbes Asia
2007
08
Singapore Fastest Growing 50 Certification
2008
200 Best Companies Under a Billion in Asia Pacific By Forbes Asia
2008
ASEAN Business Award
2008
09
Singapore Prestige Brand Award
2009
10 15
Business Superbrands Singapore
2010
Singapore 1000 Company
2010, 2013, 2014, 2015
Singapore Prestige Brand Award
2015
17
Gold Award for Best Investor Relations Campaign for PR Awards
2017
18
200 Best Under A Billion
2018

The BWL Entrepreneur

With robust business processes and thorough training and development, we strive for entrepreneurial excellence to help you realise your long-held dreams.

At BWL, you too can create a flourishing career. Anything is possible!

Giving Back

We believe that creating the best world involves helping others create theirs!

With the mission to spread compassion and love, we launched the World Learner Student Exchange Scholarship, which gives underprivileged students a chance to travel and learn through a two-week immersion trip to Singapore.

The smiles of these youths brought an immense fulfilment into our hearts!

Life at its best!

As our BWL journey continues, we invite you to enter a world of possibilities with us.

Let us empower you to become a better version of yourself and to love today more than yesterday.

From you to the world, let’s build a better world together.

Share our story with your family and friends and help them live their best lives!

BWL Global
bwl-official